This Tuesday, me and
Rickard Hansson boarded the pitch black Incentivemobile for an 850 km journey to Frankfurt am Main and the
Enterprise 2.0 Summit. We did not know really what to expect or what to find in the heart of Germany, but we did see some really interesting topics and speakers (and we had a good playlist for the journey, more on that below).
Now, after two efficient, "German", days I sit in Malmö, Sweden feeling hugely inspired by the knowledge and enthusiasm that the E20 community was showing.
I somewhat lacked the fun-aspect that I strongly believe must and will be a factor in adopting
Enterprise 2.0. Those of you that attended the summit may have seen a tiny, tiny bit of my thoughts in the "
Pizza and Beer rollout"-prezi together with
Craig Hepburn. Connect with me
on Twitter or drop me
an e-mail if you're interested in discussing more around the rock n' roll-aspect of E2.0.
Being a young digital native myself (call it generation Y if you like the term) I need to see the fun of internal communications to do it. Simple as that. If my workplace should implement, launch or roll out (difficult to find the correct terminology anyone?) an Enterprise 2.0 strategy/tool they need to show me the fun and intriguing parts of it, otherwise I will discard it as "just another boring system". And we don't want that, do we?
So bring the sexy stuff along with the equally important business values, then we're on a fantastic track.
A huge thank you to
@enterprise20 for arranging the event as well.
Cheers!