First of all: you’re not alone. Thousands of companies understand that social media is here to stay and might provide useful tools for communication, both internally and externally. But, as always – you can’t really just tell people “do it”, without telling them how. Of course, you could – but that would in that case be your Social Media Policy. And a very weak one, too.
So where do you start off with a Social Media Policy? Truth is – nobody really knows. We live in fascinating times where we can experiment and try out different methods. Fortunately, someone else has already begun and can show us how they did it. Over att Social Media Governance you now find no less than 108 documents that may function as templates for your own Social Media Policy.
It does not end there. All companies are carefully segmented by industry so you can easily look up one that is closest to your own and let the inspiration flow. Some are more social than others. Some are strictly referring to special tools, such as Facebook and some are very general and broad in scope.
In any case; it’s definitely worth having a look: http://socialmediagovernance.com/policies.php