Andrew McAfee is the father of the term Enterprise 2.0 and because of that we all have to listen to every word he says. No, I'm kidding - but obviously this guy still has a lot to tell us and among other things he said in connection to the Enterprise 2.0 Conference was how you embark on your Enterprise 2.0-travel the wrong way. Follow the six steps below and you are guaranteed to fail. Easy, eh?
- Declare war on the enterprise.
- Allow walled gardens to flourish – an interesting analogy to Napoleonic land division in Paris where smaller and smaller lots were created all divided with hedgerows – let’s not go there…
- Accentuate the negative – the risks aren’t quite as bad as people make out, don’t dwell on them [well, we've been saying that for years and years now...].
- Try to replace email.
- Fall in love with features - “what’s the simplest possible thing that could work”.
- Overuse the word “social” [hm...].
Read more at Enterprise 2.0 Blog.